Essential Tips: Four Tech Tips for Small Business

Businesses with less than 20 employees make up almost 90% of all American companies. Start-ups and growing businesses differ significantly in how they operate from large corporations, the least of which is their relationship to technology. Large corporations have the flexibility to experiment and occasionally lose money on projects. Small businesses need effective tools and processes out of the gate. Compounding the growing need for technology in business, an ever-increasing Millenial, and Gen Z workforce who only know a world with technology, companies now need to look at technology in a new light.

If you are a new or growing business, we have compiled four tech tips for you:

Use the Cloud

"The Cloud" is just a fancy marketing buzz word for a data center that you don't own. Everything in "the cloud" lives in a data center like it has for a while. What has dramatically changed is new Software as a Service offerings and a heightened focus on accessing data from anywhere. For a mobile, or as we see today, a "work from home" workforce. Often the cloud can be leveraged to reduce costs, improve employee efficiency, and increase revenue. 

Embrace Email

There are still people trying to delay the inevitable and refuse to embrace email. An estimated 3.7 billion people use email worldwide, and it is crucial to marketing and communication in the modern era. But do not jump to using the free solution. It would be a mistake to underestimate how company branding and the appearance of a being a larger organization affect customer confidence. Domains are cheap, and it can be very cost-effective to host your email in the cloud. Other benefits come with cloud offerings, such as shared calendars, notes, and data for better collaboration.

Go Mobile

Pre-COVID-19, there was a significant percentage of businesses that avoided allowing employees to work remotely. Due to the current world health situation, companies are learning to embrace a remote workforce, realize the saved time, increase efficiency, and decreased costs. 

Use Professional Conference Tools

If you skimp on conference tools, it will be painfully obvious to your clients. There are expectations for a certain level of professionalism from customers. Using free phone and video conference solutions does not align with that. A professionally branded and functional solution instills confidence in those who use it.

These four tips are only a start to get your business more tech-centric. As previously posted, Goldman Sach's recently said, "all companies are tech companies or at least the ones that want to survive 2021".

If you are not a tech natured person, it can help to have a trusted advisor to help you navigate the complex intricacies of technology. Rook Advisors is an industry expert in helping business owners solve problems and choose the right technology to elevate their business. Contact us today for a free consultation on how we can help your business.