Leverage Technology When Solving Problems
COVID-19 is still on the top of everyone's mind. We are still dealing with supply chain disruptions, economic impact, and facing new challenges such as a workforce that predominantly works from home. Organizations that are overcoming these unprecedented times are finding success in leveraging technology to do so. Jaguar Land Rover and Colgate-Palmolive are among the many enterprises turning to machine learning and other data-crunching tools.
Many industries that have typically shied away from digital marketing, such as law firms, are shifting course. They're finding unexpected success in place of in-person marketing events that have been canceled or postponed due to COVID-19. Webinars, podcasts, newsletters/email blasts, and SEO analytics are just a few tools that have enabled their success.
Healthcare may very well have seen the most revolutionary implementations of technology. Machine learning, big data analytics, contact tracing, chatbots, and telemedicine are just a few technologies being used to combat the current virus threat. There is little doubt these technologies have proven themselves capable, earning a permanent place in the ever-changing arsenal of tools.
The key in each industry is identifying pain points, shortcomings, or altered paradigms. Once identified, businesses should work with their trusted IT resources to strategize on available technology to solve them. Thoughtful discussion, guided by the organization's overall vision and mission, will help lead successful implementations.
While many companies are shying away from spending money on technology and marketing, research, and anecdotal history from past crises highlight that successful companies are doubling down on growth and tech.
Rook Advisors has been an industry leader and trusted IT consultant for many businesses seeking help finding their path in tumultuous times. Having a team with varied past experiences and specializations in the industry has allowed Rook Advisors to develop "outside the box" strategies with a positive return on investment for their clients.